Thailand aims to boost economic system with health tourism campaign

The Thai authorities has launched an ambitious marketing campaign, “Discover the New You” to entice international guests to spend upwards of 18 million baht (US$510,000) by September of this 12 months. Unexplored is a concerted effort by the government, the Tourism Authority of Thailand (TAT), and over a hundred thirty healthcare, wellness companies and repair providers together with resorts, spas, well being resorts, hospitals, and clinics.
Government spokesperson, Anucha Burapachaisri, expressed delight yesterday relating to the wide-ranging collaboration on this initiative designed to spice up well being tourism and sustainable tourism. Anucha said…
“The country’s Prime Minister [Prayut Chan-o-cha] is assured that this effort will grab vacationer consideration and yield a optimistic economic impact.”
The marketing campaign aligns seamlessly with the pervading project often identified as the Amazing Thailand Health and Wellness New Chapters New Experience, which endorses products that would have interaction vacationers underneath the theme of “meaningful wellness,” reported Bangkok Post.
The TAT can additionally be paving the way for the participation of businesses and social media influencers on this enterprise. While at present, media networks aligned with the campaign’s targets might be spotlighting 15 well being tourism routes.
The aim behind this initiative is to leverage Thailand’s renowned status for health and wellness providers and products. In doing so, the government aim to stimulate the state’s economic system by enticing considerable vacationer expenditure — an ambition that the federal government is confident may exceed 18 million baht by this September.
For these eager on understanding more in regards to the campaign, additional details may be accessed via the “discoverthenewyou.travel” website and the “@tat-wellness.th” official Line account..

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