Chinese tourists in Chiang Mai are strolling around in conventional Thai clothes during their sightseeing tours. After three years of travel restrictions because of Covid-19, Chinese vacationers have returned to Thailand with a thirst for authentic experiences. This has created a pattern by which Chinese tourists stand out of their finery at historical temples and different attractions within the northern province.
Entrepreneurs in Chiang Mai have been fast to answer this pattern by offering Thai conventional costume packages for lease. Ban Or Chao, a fancy dress rental shop in the Mueang district, reports that Chinese tourists are making on-line bookings for the Thai traditional costume package deal priced at 1,090 baht per individual for four hours. The shop fits the purchasers with the costume of their selection and even provides a free hair and makeup session. Additionally, Best selling presents pictures and transportation providers for an extra charge, Nation Thailand reported.
According to Ban Or Chao’s owner, the store serves 40-50 foreign tourists per day, with most of them being Chinese, although others come from South Korea and Europe. The tourists take pleasure in wearing conventional costumes to visit points of interest within the province and take selfies to flaunt their “authentic” Thai expertise.
Wanlop Namwongphrom, vp of the Chiang Mai Council of Cultural Affairs, stated that this development of posing in classical threads at the city’s attractions is helping showcase Thai tourism and culture to the world. The resulting photos are sometimes posted on social media sites like Instagram, which helps to advertise Thai tourism.
He said…
“This is a good opportunity to current Thai culture to a global viewers and lure them to upcoming cultural festivals like Songkran next month. It may also encourage Thais to additionally wear a standard costume to protect our tradition.”
However, the council can also be monitoring for “inappropriate behaviours” while carrying Thai conventional costumes, such as consuming or visiting entertainment venues. They hope that the trend of carrying conventional Thai costumes will proceed to develop while respecting Thai culture and traditions..

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